Business Planning & Development Overview • Business Planning & Course Outline
BUSINESS PLANNING & COURSE OUTLINE
SESSION I: Introduction, Overview & Entrepreneurship
Gain an understanding of the EA-EDN course curriculum and expectations. Learn the difference between being an Entrepreneur and "having/creating a job. Understand and develop a set of goals and objectives, and a vision and mission statement.
Session II: Planning & Research: Entrepreneurial Essentials
Understand the business planning process and uses. Gain knowledge of the need for, how to do and where to do market research. Begin market research through the identification of industry-specific and global resources. Build networking through interaction with other entrepreneurs, subject matter experts and supply chain leaders.
Session III: Organizational Matters: Management & Legal Structure
Identify and select a legal structure for your business. Become aware of legal issues facing small businesses and outside resources available for help. Identify internal and external management team members. Determine current and future employee needs and related expenses. Identify business insurance, other risk management needs and associated costs. (SME, Business & Tax Attorney)
Session IV Marketing - "Behind the Scenes": Analysis and Understanding
Develop an understanding of marketing issues and your day-to-day impact on company profitability. Understand the necessity for market analysis. Develop your customer profile and analyze the competition. Learn how to use customer and competition profiles to analyze market potential. Understand the relationship between the 4 P's of Marketing. (SME, Marketing & Advertising Expert)
Session V: Marketing - "On Stage": Strategies, Tactics and Implementation
Understand the importance of the business image in overall marketing strategies. Learn what elements influence price, and the price/ quality relationship. Develop an understanding of the principals of customer service and their impact on profitability. Examine promotional tools and select the most effective mix for your business. (SME, Branding Coach)
SessionVII: Managing Your Money: Financial Planning, Budgets and Assumptions
Understand the importance of budgeting and the role of assumptions. Explore how budgets provide performance feedback for the business. Prepare budgets, including The Sales Forecast, Cost of Projected Product Units Sold, Fixed Assets, Growth/Start-up Expenses and Miscellaneous Expenses. Review and adjust budgets prepared in earlier sessions. (SME & Instructor CPA)
Session VIII Managing Your Money: Developing & Using Cash Flow Projections
Understand the concept of Break-Even. Calculate the Break-Even Point for your business in units and sales volume. Explore ways of managing the cash flow cycle. Understand internal operations controls relating to cash management. Prepare monthly and annual cash flow projections with accompanying notes. (SME & Instructor CPA)
SessionIX: Understanding & Using Your Financials
Prepare the Monthly Projected Income Statement and understand how it differs from the Cash Flow Projection. Develop a ProForma (Projected) Balance sheet and compare with the beginning Balance Sheet. Become familiar with the Statement of Owner's Equity and Annual Statement of Cash Flows. Gain an understanding of managerial uses of financial statements. (SME & Instructor, CPA)
Session X: Financing Your Business: Alternative Sources of Money
Develop an understanding of the difference between debt and equity financing. Gain knowledge of alternative sources of financing. Understand the components of a complete financing proposal. Explore ways to "work with" the banker. Summarize financial needs for your project.(SME & Instructor, CPA)Session XI: The Deal Making Process: Negotiating in the Real World
Develop an understanding of the negotiating process. Gain knowledge of negotiating techniques. Explore the deal-making process and tips for effective deal-making. Understand effective contract management and how it relates to your business. Practice/develop negotiating skills.(SME, Successful Business Owner)Session XII: Your Business Future: Managing Growth & Plan Completion
Examine reasons for growing your business. Recognize the pitfalls of unmanaged growth. Gain an understanding of managed growth. Evaluate your business planning and development learning experience. (SME, Financial Institutions)
Supplier Development Bonus Strategic Sourcing Sessions!!
Understanding The RFX System:
This session will be taught by George Atchison, Senior Contracting Manager for AT&T. George is a Certified Purchasing Manager and Accredited Purchasing practitioner with the Institute for Supply Management (formally NAPM) and a recipient of the 2004 BellSouth and 2007 AT&T, MWBYBE supplier award for mentoring and selection of new diversity suppliers.
Understanding the Supply Chain & Strategic Sourcing Process:
This session will be taught by Norbert Ore, Group Director Strategic Sourcing & Procurement at Georgia Pacific. Norbert has extensive experience as a supply chain leader and has served Fortune 500 companies in consumer products, paper packaging and construction. In 19%, he was asked by the Institute for Supply Management to chair its Manufacturing Business Survey Committee to compile, write and release the ISM Report on Business®, the monthly recognized as a leading indicator of the manufacturing sector and the overall U.S. economy. Norbert is also a former Chief Economist for Alan Greenspan.
The Total Value! What Will MBEs Learn at this Training?
EA-EDN Scaleable Take AwaysEntrepreneurs leave EA-EDN training with:
1. A comprehensive graded business plan focused on industry specific growth strategies
2. A manageable understanding of business finance, capital structure and operations value
3. A stronger sense of what your strategic growth direction needs to be
4. Strategic pathways for organic growth, mergers and acquisitions or strategic alliances.
5. The EA-EDN network of entrepreneurial resources, financial institutions and supply chain leaders
6. On-going support from the thousands of peers with the EA-EDN Alumni Association